When it comes to search engine optimisation (SEO), there are many issues you need to consider for your auto dealer business.
In summary, you need to:
How to Get Listed on Search Engines
To help you get started, we have provided free links to the most important search engines, so that you can add your website:
Add your URL to Google - 100% Free.
Submit Your Site to Yahoo - this is also a completely free service, but you do need to have a Yahoo account.
Bing (MSN or LiveSearch)
Submit your Site to Bing - previously known as Live Search or MSN, from Microsoft, this is completely free.
What about all the other Search Engines?
There's no need to worry. If your URL is indexed by the Big 3 (Google, Yahoo and Microsoft: Bing / MSN / Live Search), it will be farmed out to all of the other major search engines through the existing networks. With that in mind, you should be very wary of submitters that claim to be able to submit your site to thousands and thousands of search engines. In our opinion, such services are an absolute nonsense.
SEO Tips - Search Engine Optimisation
Getting listed on search engines is just the starting point; and performing well on search engines is normally a much greater challenge.
The good news is that the websites at QuickontheNet.com can work rather well on search engines, by default. If you follow our tips and advice, you can raise your profile even further on the search pages.
At the very beginning, it is a good idea to plan and build your website around your preferred keywords.
From the point at which your website actually appears on search engines, it can take some time before you build up a very strong presence on the free search engine listings – normally weeks/months, and even years.
You can greatly improve your search engine prospects by swapping links with other websites of a similar theme to yours. Also consider adding your site to free website directories which provide a link back to your site.
It only works when a website creates a hyperlink back to your website. Ideally, the link itself should contain keywords related to your website.
You should think about good quality relevant links, from websites about:
...because this is about quality – and not the number of links back. For example, a link from a farming site might actually do more harm than good.
You should also think about geographical links related to your location. For example, if your dealership is located in Manchester, then then it can be helpful to get links from websites which feature information about Manchester.
If you add more website content as individual (photo or video) gallery items, it will help your search engine performance in the long term – if you are using the 'own domain' upgrade. Put different information into each gallery item title. As such, every gallery item can represent a separate web page on a search engine index and it will widen the appeal of your site.
For example, every car should be listed as a separate gallery item; and that means each car can have its own separate page on the search engines.
Also, it is very helpful to cross-link your website with keyword hyperlinks – if you are using the 'own domain' upgrade.
'Think local' and consider how people actually use search engines. For example, if you go to Google and search for 'car dealer', then Google will return around 149 million web pages.
Now, if you search for 'car dealer brighton', notice how Google will return around 4.8 million web pages.
Now, if you search for 'woodingdean car dealer' (Woodingdean is on the outskirts of Brighton), notice how Google will return around 21 thousand web pages.
When people/customers search for a local service, they tend to use geographical keywords alongside the service they wish to find.
For the best results, you should optimise your website for your local area. You can do this by carefully adding keywords to your website for your local towns and villages. This technique is often described as Geo SEO.
If your internet presence is not optimised for your local area, when it comes to search engine performance, you might discover that your website is already in the wilderness.
The key to success is not to over-do it. Just describe what you do in plain English and do not try to overload your website with keywords, including geographical keywords or any other type of words.
If your site is overloaded with keywords, this will be seen as 'keyword stuffing' and your website will be identified as trying to gain an unfair advantage. When this happens, your search engine ranking is likely to be downgraded.
Keep It Simple
The most important advice we can give you is do not try to over-do it. Just describe what you do in plain English and do not try to overload your website with keywords.